News Details

We cordially invite you to visit us at CHWE Spring 2026 and meet us in Shenzhen.

More than 150,000 industry professionals and nearly $900 million in business opportunities will converge at the Futian Convention & Exhibition Center. The sixth CHWE Global Cross‑border E‑commerce Expo is widely recognized as a key barometer for China’s cross‑border e‑commerce industry.

From 30 March to 1 April 2026, over 3,800 exhibitors will gather across 100,000+ m² of exhibition space, connecting China’s supply chain strength with global market demand.

01 Industry Pulse — The Year’s Opening Event

From 30 March to 1 April 2026, CHWE Spring Expo returns to the Futian Convention & Exhibition Center, Shenzhen, bringing together the global cross‑border e‑commerce ecosystem under the theme “Intelligent Connections, Commerce for the Future.”

Held every spring and autumn, CHWE has become a fixed milestone on the industry calendar. The expo builds a four‑pillar ecosystem — B2C + B2B + DTC + DTB — connecting China’s high‑quality supply chains and brands with global demand.

Factories, brands and sellers can all achieve efficient, one‑stop matchmaking here — from sourcing and exposure to compliance and service solutions.

02 One Expo — A Snapshot of Industry Growth

The growth of CHWE mirrors the rapid development of China’s cross‑border e‑commerce sector. From 80,000 m² and 1,500 exhibitors at its start in 2023 to more than 100,000 m² and 3,800 exhibitors today, CHWE has expanded in step with the industry’s boom.

Numbers tell the story: the 2024 edition generated nearly $900 million in intended purchase orders. In 2025, the expo drew nearly 70,000 visitors on day one and more than 180,000 total sign‑ins across three days.

Exhibitor satisfaction is exceptionally high — last edition reported a 99.2% satisfaction rate and a 124.8% increase in booth renewal rates year‑on‑year. Behind these figures lie real business results and concrete partnerships.

The expo’s scale also means breadth: over 80 major global e‑commerce platforms participate each year, covering 15 popular categories from home & daily use, maternity & children’s toys, to beauty, personal care and consumer electronics. Logistics, payment, marketing and compliance providers complete the full‑chain offering.

03 Beyond Scale — Efficient Business Matching

CHWE’s true strength lies in efficiency. Through 1‑to‑1 seller matchmaking and targeted procurement meetings, exhibitors gain direct access to high‑intent buyers.

In the previous edition, exhibitors received an average of 200+ qualified inquiries, demonstrating the expo’s strong conversion potential.

Key strengths include market‑leading scale, precise matching, full‑chain coverage, and direct‑from‑source products. Over 100 major buyer groups and overseas procurement delegations are invited for dedicated one‑to‑one sourcing sessions.

Concurrent forums, training programs and practical workshops — including AI sourcing, cross‑border live streaming and compliance consulting — provide actionable insights beyond the show floor.

04 Why Attend?

Shenzhen sits at the heart of China’s cross‑border e‑commerce ecosystem, home to nearly one‑third of the country’s sellers and strategically positioned next to Hong Kong. This location gives CHWE unmatched access to global trade networks.

Attending CHWE enables you to connect directly with global buyers and platforms, streamline supply chain and compliance solutions, and identify emerging market opportunities — all in one place.

You are warmly invited to visit us at the Futian Convention & Exhibition Center. Join us at Booth 3B14.

Event dates: 30 March – 1 April 2026

Booth: 3B14

Call to action: Contact us to schedule a meeting or drop by our booth for a conversation.